Leadership Team
Paul Sorrentino
Founder and CEO
Paul Sorrentino has built Centah into a leading pioneer in the services industry after beginning his career in this industry, in his family’s business. After also establishing and running a successful cleaning business, he noticed how difficult it was for services to meet their organizational challenges—connecting with new clients, managing their workflow, keeping up with suppliers, and so on. He addressed this real-time requirement by developing Centah PM as a SaaS (Software as a Service) solution for the industry and trades. While Centah reaches customers through technology, Paul is deeply passionate about face-to-face contact, placing great importance on meeting clients at conferences and presenting Centah’s business proposition at seminars. He is also committed to building awareness about the need for more people to enter skilled trades.
Nina Sorrentino
Founder and Chief Strategy and Marketing Officer
Nina Sorrentino develops and maintains Centah’s long-range vision as it grows and expands its range of services to trades, manufacturers, retailers and other customers. With her background in business and her devotion to technology, she understands the emerging needs of the industry. She was instrumental in creating Centah’s business model. Her dedication and strategic leadership has helped Centah grow by 300 per cent in just three years. A keen student of emerging trends in SaaS (Software as a Service), Nina also writes articles and commentaries for business and trade publications. She is a strong advocate for revolutionizing the home service industry by helping firms and suppliers make best use of technology to grow and streamline their businesses.
Ilia Alshanetsky
Chief Information Officer
Ilia Alshanetsky is the technical mastermind of Centah’s solutions to its customers. His deep experience in banking and process management enables Centah to quickly develop out-of-the-box SaaS solutions. Through 15 years in the IT industry, Ilia has worked with Fortune 100 companies, Internet startups and small businesses. He has also been a long time participant in the Open Source community, working for over 10 years on the PHP project, as a core-developer and a Release Master, as well as being the author of the FUDForum Bulletin Board Software. Both of these are used on millions of servers today and are vital to enabling social media platforms to work. Ilia can be frequently found speaking at a variety of technical conferences and he is also the author of the first book on PHP Security.
Roy Seyler
Manager of Business and Contractor Services
Roy Seyler is the Business Development Manager here at Centah, having assumed the position in June of 2011. He graduated from Wilfred Laurier University in 1972 with a BA in History and Political Science. He has spent 39 years in the retail industry, primarily with K-Mart, Beaver Lumber and Home Depot. Roy worked his way up in the retail ladder from trainee, to assistant manager, to store manager, to Regional Install Manager to National Install Manager. He has been married for 36 years, and has two children and two grandchildren.